Self Serve Durand


Position Title:     Retail Sales Manager                                            Department:    Sales/Retail




Position Reports To: Store Operations Manager      

Positions Supervised:    Assistant Manager/ Key Holder/ Sales Associate/ Yardman






Responsible for managing and directing retail store operations. Coordinates activities with the Company’s strategic objectives, develops and executes promotional and merchandising programs, and ensures that sales and profit goals are met. Administers day to day store operations including tracking, ordering, and managing inventory, ensuring store security, and maintaining optimal displays of merchandise. Ensures that personnel are efficient, effective, and thoroughly trained, and that customer service is professional, courteous, and timely. Keeps management well informed of retail activities and significant problems.





1.            Assumes responsibility for the planning, development, and implementation of effective sales and marketing programs for the retail store.


a.                   Oversees strategic planning for retail operations. Ensures that plans complement and support established Company-wide goals.


b.                  Implements sales promotions, operational plans, policies, and goals which further strategic objectives and ensure maximum sales and profitability.


c.                   Provides information regarding the economic environment, business climate, and its impact to retail store operations


d.                  Establishes and implements programs to meet merchandising, new account, and productivity goals.


2.            Assumes responsibility for effectively implementing merchandise promotions and sales strategies. 


a.                   Handles, displays, and promotes lines of merchandise in accordance with specific requirements of manufacturers.



b.                  Coordinates sales promotions. Ensures the effectiveness of merchandise displays, presentations, and marketing materials.


c.                   Maximizes sales through directing the effective flow of floorspace and layout of adjacent merchandise.


d.                  Conducts frequent inspections of sales activities and walk-throughs of retail space to ensure the maintenance of established sales standards. Maintains the integrity of all pricing and marketing programs.


e.                   Establishes effective communication with sales personnel to ensure that they are appropriately informed of merchandising polices and programs.


f.                   Coordinates with management and with other retail sales areas to ensure consistency in promotional activities.


g.                  Keeps informed regarding the store’s competitive position and competitors’ sales strategies.


3.            Assumes responsibility for the effective administration of retail store functions.


a.                   Maintains operational records, including daily transaction documents, sales and revenue reports, expense reports, loss summaries, and accounting documents.


b.                  Ensures that merchandise levels are optimal. Tracks inventory, and prepares and submits requisitions to replenish merchandise.


c.                   Ensures that inventory is handled, stored, and processed to minimize loss or damage.


d.                  Participates in inventory management and the auditing of store operational expenses. Oversees the implementation and adjustment of cost controls.


e.                   Ensures that warehouse support activities are communicated and well coordinated with retail sales functions.


f.                   Ensures that all retail departments have necessary equipment, supplies, and merchandising materials.


g.                  Proper communicates the store maintenance procedures both inside and outside of the facility.


h.                  Ensures compliance with established operational policies and procedures.


i.                    Keeps Senior Management informed of activities and progress toward established objectives. 


4.            Assumes responsibility for ensuring store security. 


a.                   Monitors and updates status regsrding store security systems including cameras, alarms, and merchandise tags.


b.                  Ensures the security of the physical facility. Directs opening and closing procedures, and tracks store access, keys, and security codes.


c.                   Ensures the appropriate control of cash, credit cards, and financial information.


d.                  Implements inventory control procedures to protect merchandise and prevent theft.


e.                   Maintains the confidentiality and security of sales records and operational reports.


f.                   Ensures compliance with established security policies and procedures.


5.            Effectively supervises sales personnel, ensuring optimal performance.


a.                   Provides leadership to sales personnel through effective objective setting, delegation, and communication.


b.                  Ensures that personnel are well-trained, effective, and optimally used. Regularly schedules and conducts meetings to disseminate product information and promotional strategies.


c.                   Schedules sales personnel and ensures optimal coverage of retail areas. Ensures that requirements for breaks and hours worked are met.


d.                  Conducts performance appraisals as required. Formulates and implements corrective actions as needed.


e.                   Conducts interviews to fill vacant positions. Actively recruits highly motivated sales personnel.


6.            Assumes responsibility for establishing and maintaining good business relations with customers and professional contacts.


a.                   Handles customer complaints and problems effectively. Ensures prompt and satisfactory resolutions.


b.                  Ensures that customers’ questions are answered and that product information is provided in a courteous and timely manner.


c.                   Ensures that customer service and sales functions are professional, polite, and timely.


d.                  Oversees follow through on requests for services or products. Ensures that customers are well informed of order status.


e.                   Ensures that the Company’s quality reputation is maintained.


7.            Assumes responsibility for related duties as required or assigned.


a.            Ensures that all sales functions are safely conducted.


b.            Ensures that retail, storage, and work areas and vehicles are clean, secure, and well maintained.





1.            Retail sales and profit goals are met or exceeded. Expenses are controlled and well-managed.


2.                  Sales objectives are executed in accordance with approved policies.


3.                  Store security is well monitored and maintained.


4.                  Professional business relationships exist with customers and their needs are properly anticipated and satisfied.


5.                  Sales personnel are well-trained, efficient, and effective.


6.                  Management is appropriately informed of retail activities and significant problems. Useful feedback regarding store operations and competitive conditions is provided.


7.                  Required sales, inventory, and accounting records and reports are accurate and timely.





Education/Certification:       High school graduate. College business training preferred.


Required Knowledge:             Familiarity with retail sales, merchandising programs and procedures, and the competitive environment.

                                                               Knowledge of the industry.


Experience Required:              Minimum of three years of experience in a supervisory position or related retail sales position.


Skills/Abilities:                            Strong interpersonal and public relations skills.

                                                               Excellent sales abilities.

                                                               Good organizational and problem-solving skills.

                                                               Excellent supervisory and leadership abilities.





Talking:                                            Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.


Average Hearing:                       Able to hear average or normal conversations and receive ordinary information.


Average Visual Abilities:       Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery.


Physical Strength:                   Exerts up to 50 lbs. occasionally and/or up to 10 lbs. frequently.





                                               Indoor and Outdoor Assistance in in-climate weather at times.





Reasoning Ability:                      Ability to deal with a variety of variables under only limited standardization. 

                                                               Able to interpret various instructions.


Mathematics Ability:                                Ability to perform basic math skills, use decimals to compute ratios and percents, and to draw and interpret graphs.


Language Ability:                                       Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias. 

                                                                                                               Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar. 

                                                                                                               Ability to communicate distinctly with appropriate pauses and emphasis, correct pronunciation (or sign equivalent), and variation in word order using present, perfect, and future tenses.






Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system. 


All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate. 


In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.


Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Full Time Yes
Hourly/Salary Salary
Benefits Healthcare, 401k, Paid Vacations

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